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Meta tags are a part of the HTML code (HTML tags) for your website and describe any page's content to the search engine crawlers Meta tags are essential to all search engines such as Google, Yahoo, Yandex, Duck Duck Go, and Bing The phrasing meta tag makes it sound like these work behind the scenes away from reader's eyes After all, that's the case with meta keywordsIn the above example, the meta tag 'name' is paired with the term keywords and the meta tag 'content' is paired with the words metadata, html lesson It's just an easy way to associate a labelThis is an example of someone using the key phrase "highquality bicycle parts" while highlighting the business might be in Nevada It's also what Google will display when the article is shown in search results It's best if you use your keyword in the title as well as the meta description tag It improves how search engines list your Meta s Best Practices For Meta Description Meta Keywords